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Exel embodies the perfect fusion of our core principles of ‘Excellence’ and ‘Elegance’.

Through these two basic elements, we define the very concept of luxury.

With Exel Milano initially and now with Exel Watches, our values have remained unchanged over time, reflecting the continued quality of our watches and dedication to our customers.

The number seven, depicted as a stylized diamond, symbolizes completeness, perfection, the seven virtues, the seven deadly vices and the seven Chakras.
This number represents the ideal of perfection and symbolizes the creative process.

Exel Watches chose this number because of its deep meaning, as it conveys protection and security, and is considered a mystical number that brings good fortune.

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MISSION

Our goal is to revitalize the world’s fine watchmaking creations, offering a new life to each watch.

We strive to meet our customers’ needs with the perfect watch for them, guaranteeing the originality and durability of each piece.

Every day we pursue excellence in our work and spread our concept of elegance.

VISION
We aim to become the new benchmark for all watch enthusiasts, sharing the values of excellence, elegance, sustainability, transparency and reliability.

CIRCULARITY
We see ourselves as part of a movement to breathe new life into second-wrist watches.
Through the practice of circularity, the lifespan of a luxury watch is extended, increasing its intrinsic value.
This is made possible by the skills of our master watchmakers and market experts who work with us.

THE ADVANTAGES OF BUYING A WATCH FROM EXEL WATCHES

Buying a second wristwatch from Exel Watches offers many advantages.

  • Purchase of a unique piece that increases its value over time.
  • Immediate availability of the desired clock, avoiding long waiting lists.
  • Ability to find the ideal watch for every need, at a price in line with the market.

Values

Excellence and elegance are the pillars that guide our efforts to promote and spread the love of luxury.
From purchase to verification and through to sale, each stage of our internal process reflects the care and attention we devote to ensuring the full satisfaction of our customers.

Sustainability is a priority in the age of circular luxury.
Buying a second-wrist watch is not only an environmentally responsible choice, but has proven over time to be a great way to diversify one’s assets.

Transparency and reliability are fundamental to Exel Watches.
Each watch is carefully checked to ensure its authenticity and proper functioning, with a 24-month warranty from the date of purchase.

Not an Italian citizen? Shop at our Lounge in San Marino and save on VAT

Come to San Marino and visit our lounge to save on VAT! By paying by card, you will benefit from significant savings. Don’t miss this unique opportunity: we are waiting for you in San Marino!

SAN MARINO

Not an Italian citizen?
Shop at our Lounge in San
Marino and save on VAT

Come visit us in our
exclusive Lounge in the heart
of Lugano, Switzerland.

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Come visit us in our Lounge
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Italy.

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REVIEWS

They say about us

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