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Exel embodies the perfect fusion of our core principles of ‘Excellence’ and ‘Elegance’.

Through these two basic elements, we define the very concept of luxury.

With Exel Milano initially and now with Exel Watches, our values have remained unchanged over time, reflecting the continued quality of our watches and dedication to our customers.

The number seven, depicted as a stylized diamond, symbolizes completeness, perfection, the seven virtues, the seven deadly vices and the seven Chakras.
This number represents the ideal of perfection and symbolizes the creative process.

Exel Watches chose this number because of its deep meaning, as it conveys protection and security, and is considered a mystical number that brings good fortune.

MISSION

Our goal is to revitalize the world’s fine watchmaking creations, offering a new life to each watch.

We strive to meet our customers’ needs with the perfect watch for them, guaranteeing the originality and durability of each piece.

Every day we pursue excellence in our work and spread our concept of elegance.

VISION
We aim to become the new benchmark for all watch enthusiasts, sharing the values of excellence, elegance, sustainability, transparency and reliability.

CIRCULARITY
We see ourselves as part of a movement to breathe new life into second-wrist watches.
Through the practice of circularity, the lifespan of a luxury watch is extended, increasing its intrinsic value.
This is made possible by the skills of our master watchmakers and market experts who work with us.

THE ADVANTAGES OF BUYING A WATCH FROM EXEL WATCHES

Buying a second wristwatch from Exel Watches offers many advantages:

  • Purchase of a unique piece that increases its value over time.
  • Immediate availability of the desired clock, avoiding long waiting lists.
  • Ability to find the ideal watch for every need, at a price in line with the market.

Values

Excellence and elegance are the pillars that guide our efforts to promote and spread the love of luxury.
From purchase to verification and through to sale, each stage of our internal process reflects the care and attention we devote to ensuring the full satisfaction of our customers.

Sustainability is a priority in the age of circular luxury.
Buying a second-wrist watch is not only an environmentally responsible choice, but has proven over time to be a great way to diversify one’s assets.

Transparency and reliability are fundamental to Exel Watches.
Each watch is carefully checked to ensure its authenticity and proper functioning, with a 24-month warranty from the date of purchase.

Are you a resident of Switzerland? Choose your watch and conveniently pay for it in installments of 12 to 60 months

Accrue your luxury watch from as low as CHF 5,000. You will be able to deduct the interest expense from your taxes, reducing the real cost of your purchase. Take advantage of this opportunity now!

SWITZERLAND

Are you a resident of Switzerland?
Choose your watch and conveniently pay for it in installments of 12 to 60 months

Are you a resident of Italy? Shop at our Lounge in San Marino and save on VAT

Come to San Marino, visit our Lounge and save on VAT! You will benefit from significant savings and pay up to 10’000 € in cash! Don’t miss this unique opportunity: we are waiting for you in San Marino!

SAN MARINO

Are you a resident of Italy?
Shop at our Lounge in San Marino and save on VAT

Come visit us at our
exclusive Lounge in the heart
of Lugano, Switzerland.

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WE ARE WAITING FOR YOU IN OUR REFINED LOUNGE

LUGANO LOUNGE
Come visit us

Come visit us in our exclusive Lounge
in the heart of San Marino.

MAKE AN APPOINTMENT

SAN MARINO LOUNGE
Come visit us.

REVIEWS

They say about us

Pubblicato su Google
Sander Brouwers
Google star 1Google star 2Google star 3Google star 4Google star 5
Ik ben heel goed geslaagd bij Exel Watches Lugano en zeer tevreden! De communicatie via Laura was heel vriendelijk, snel en duidelijk. Exel Watches is voor mij dus een positieve ervaring en kom graag nog eens terug!
Pubblicato su Google
Johnny C
Google star 1Google star 2Google star 3Google star 4Google star 5
Very professional watch company! Very satisfied with my purchase, the watch was above my expectations compared to the pictures when I visited the store. Will definitely consider Exel Watches again for my next purchase.
Pubblicato su Google
Nemex
Google star 1Google star 2Google star 3Google star 4Google star 5
Very good experience, bought a watch and it has been working good. They are also very nice, price was good. Would buy again from them.
Pubblicato su Google
Pasquale CIRULLI
Google star 1Google star 2Google star 3Google star 4Google star 5
Ottima esperienza. Gentili disponibili e professionali Mi sono trovato bene e sicuramente il Prox orologio lo prenderò qui!
Pubblicato su Google
Lena Fussan
Google star 1Google star 2Google star 3Google star 4Google star 5
Simply the best experience shopping for a watch. Laura was wonderful - she was very patient, kind and answered all of my questions. I would definitely shop here again and can highly recommend EXEL Watches Lugano!
Pubblicato su Google
Emma Destro
Google star 1Google star 2Google star 3Google star 4Google star 5
Mi sono trovata davvero molto bene. Ho acquistato un Rolex Datejust completo di documenti, garanzia e scatola, tutto in condizioni perfette. Il team è stato super disponibile e professionale in ogni fase. Sono andata di persona a Lugano e l’esperienza è stata assolutamente positiva. Consigliatissimi.
Pubblicato su Google
Ami
Google star 1Google star 2Google star 3Google star 4Google star 5
I recommend Exel Watch. Their approach to customers is professional — they help, advise, and teach you how to use the watch. You can buy pre-owned watches that look like new, as well as brand-new ones. Highly recommended.
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